Youth Marketing for Mobile Brands in 3 Stages:
1) Age of Ownership (1990-1999)
2) Age of Differentiation (2000-2009)
3) Age of Discovery (2010-2019)Amplify’d from www.facebook.com
http://www.YouthMobileAge.com/
mobileYouth have just launched a new 5 part series focusing on the 50 trends that will shape youth culture in 2011. It's a free download. Presentation also available online here on Slideshare
Amplify’d from www.youthmobileage.com
* 5 Part Presentation containing over 200 slides
* 50 Ideas that will shape 2011
* Featuring analysis from leading industry experts
* Covering emerging and developed markets
50 Ideas to Shape 2011. Find out what’s hot and what’s not in the Youth Mobile Age in this new 5 part series edited by Graham Brown from mobileYouth.If you want to know how it’s going to be tomorrow, look at how it is today with young people. World over we see future usage patterns, business models and technologies being explored, adapted and refined by youth. Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. In this 5 part series I’ll share with you ideas and insights gained from the frontline with a little help from some industry friends.
We share with you ideas that will shape the next decade.
Enter your details and we will send you the 5 part Youth Mobile Age presentation to your email box.Send me the 5 part presentation
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Welcome to Hachiko Square, Tokyo.
4 million people cross here everyday. That's the equivalent of the population of LA crossing a 100m wide concourse outside the world's busiest train station in the world's busiest city. It's named after a 2m high statue to a small Akita hound that stands watchful over the youth that gather outside Shibuya station. They come to wait, meet friends or just soke up the vibe. After his master died in 1938, Hachiko faithfully returned to this spot. He came and sat every day for 19 years without fail, waiting... Today Tokyo's young hopefuls congregate under Hachiko's watchful eye. Many have come from rural communities to settle in the city of the bright lights and opportunity only to find themselves sleeping alone in bedsits or euphemistically titled "Leo Palace" apartments measuring no more than 200 square feet. Social Thinking encourages us to see our customers as people who have social needs. Rather than markets and products consider what you can do for this generation, how you can help connect them with each other.Amplify’d from www.youtube.com
