Mobile Phone Market Research India
Phone manufacturer usage
April 2009 ending quarterly Average - India Urban Mobile Phone Users (N=5,775)
Brands Installed base* GSM CDMA Total
(GSM + CDMA)LG 4.4% 47.6% 14.4% Motorola 7.8% 5.4% 7.2% Nokia 62.6% 24.3% 53.7% Samsung 9.0% 11.2% 9.5% Sony-Ericsson 8.9% 6.8% * – Users currently using the phone model
On looking at the ability of manufacturers to gain market share via word of mouth, Nokia and Sony-Ericsson fare a lot better compared to the other three big manufacturers, with 2 out of 3 users for each of the two manufacturers mentioning they are likely to recommend their handset to their friends.
Phone manufacturer usage
April 2009 ending quarterly Average – India Urban Mobile Phone Users (N=5,775)
Model Installed base* Likely to Recommend** LG 57.6% Motorola 41.0% Nokia 68.6% Samsung 55.7% Sony-Ericsson 65.3% * – Users currently using the phone model
**Likely to recommend current phone manufacturer to others
via pluggd.in
Posted by Graham Brown
