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Youth Mobile Culture since 2001

With over 1.6 billion activated accounts, the youth mobile market is currently worth $360 billion annually - or 10 times the size of the global recorded music industry. The market will grow a further 50% over the next 4 years with emerging markets delivering a significant proportion of the growth. By 2012, one in five of the world's mobile owning youth will be living in India. Find out more about the data behind this study.

About the mobileYouth Project

Based in London with research partners in 25 countries, mobileYouth has been helping mobile companies, banks, agencies and government organizations get ahead by better understanding their young customers. Every year, we clock in excess of 200,000 airmiles in search of new and exciting stories, insights and case studies from the world of youth mobile culture. Find out more about the tour here and see when it's coming to your city.