The Age of Discovery

Youth Marketing for Mobile Brands in 3 Stages:
1) Age of Ownership (1990-1999)
2) Age of Differentiation (2000-2009)
3) Age of Discovery (2010-2019)

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From presentation 1: The Age of Discovery
http://www.YouthMobileAge.com/
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Coke Open Happiness, Ford Fiesta Movement and iJustine

Pilot for the upcoming Youth Trends TV Show. Featured in this episode:
* iJustine
* Ford Fiesta Movement
* Coke Open Happiness

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Video quality was rough as it was a pilot – apologies in advance but content is all good. Youth Trends TV brought to you by Youth Research Partners. Every week we’ll rate 3 youth marketing campaigns/strategies in the news as PASS/FAIL. This week we look at Coke Open Happiness, Ford Fiesta Movement and iJustine for Apple. What did you think? Agree or Disagree – share your thoughts.

See also:
* CPG Youth Trends Report
* Auto Youth Trends Report
* Mobile Youth Trends Report

Read more at www.youthtrendsreport.com