Welcome to Hachiko Square, Tokyo.

4 million people cross here everyday. That's the equivalent of the population of LA crossing a 100m wide concourse outside the world's busiest train station in the world's busiest city.

It's named after a 2m high statue to a small Akita hound that stands watchful over the youth that gather outside Shibuya station. They come to wait, meet friends or just soke up the vibe.

After his master died in 1938, Hachiko faithfully returned to this spot. He came and sat every day for 19 years without fail, waiting... Today Tokyo's young hopefuls congregate under Hachiko's watchful eye. Many have come from rural communities to settle in the city of the bright lights and opportunity only to find themselves sleeping alone in bedsits or euphemistically titled "Leo Palace" apartments measuring no more than 200 square feet.

Social Thinking encourages us to see our customers as people who have social needs. Rather than markets and products consider what you can do for this generation, how you can help connect them with each other.

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