Central Bank's MD Sridhar talks about his plans to win young Indian customers

Amplify’d from blogs.siliconindia.com

So from the very beginning, it was projected as a Swadeshi institution. At the time of bank nationalisation in 1969, it was the No. 1 nationalised bank (the Imperial Bank became State Bank of India, a nationalised bank, in 1955).

In its centenary year, Sridhar wants the swadeshi focus to continue while he introduces new technologies and processes to make banking more pleasurable, broad-based and with an appeal for the youth. Besides, he is also championing rural housing and affordable housing as the head of NHB. Excerpts from the interview..

The bank will soon turn 100. What’s your vision for the bank in its 100th year? I want it to be a full service bank, for every type of customer. It has to be a contemporary bank, an expertise-oriented bank. Our customers should be at the heart of all our businesses.

Besides, I aim to bring young customers into our banking fold. We are taking several steps to that end, which includes leadership training for our mid-to-senior level managers. We are de-layering the bank by having a large corporate vertical and a mid-corporate vertical.

Central Bank is considered an old-age bank. My idea is to change that perception by getting a large number of youth as our customers by using the centenary celebrations platform to reach to them.

We have also signed up as the official banking partner for the Commonwealth Games in Delhi this October. Read more at blogs.siliconindia.com