Youth Marketing for Mobile Brands in 3 Stages:
1) Age of Ownership (1990-1999)
2) Age of Differentiation (2000-2009)
3) Age of Discovery (2010-2019)Amplify’d from www.facebook.com
http://www.YouthMobileAge.com/
mobileYouth launches its own TV channel with weekly strategic insights covering their journey into the world of youth mobile culture.
Will youth use Prepaid cards? We've been focusing on youth trends in finance this month. You can also access the full Youth Trends Report in Finance and Banking.
Amplify’d from insuperform.wordpress.com
Prepaid youth cards is a growing marketing opportunity. Prepaid cards that carry network brands, like Visa or MasterCard, are gaining in popularity, but primarily as gift cards. But change is ahead of us since another product variation of the general-purpose reloadable card is directed at teens and young adults, and that market may be poised for growth.
Curious? Well read on and tell me if you are PRO/CON prepaid cards for teens and minors.
Although familiarity and usage of these prepaid youth cards are still low, parents are assumed to be relatively receptive to the concept. Prospect parents could like the idea of their child having a card to use in an emergency, offer greater security for their child than carrying cash or have the flexibility when traveling with their friends. And youth-cards can of course open op the entire spectrum of online-shopping for this audience.
Dubit (leading youth communications company in the UK) pulled the following interesting findings after their April 2010 research on UK youngsters between 13-17y:
- 42% are aware of prepaid cards
- 10% own on or more prepaid cards
- 2% receive pocket money and 1% their salary on their card
- 9% top-up their pay-as-you-go phones with their card
- of those who don’t own a card, 73% would consider one after having it described
Pre-paid cards come with a setup & service fee, but for example UK Mobile phone operator O2 “Load & Go” lends on the existing relations and offers free subscription and usage. Other examples are Visa Youth or Colibri MasterCard
Where would these youngsters expect to see advertising?
- 74% TV advert
- 42% outdoor adverts
- 57% magazines
- 37% newspapers
- 32% through-the-line
- 27% radio
- 23% internet
As more and more video games and online gaming sites, social media platforms (facebook, Netlog, ..) feature purchases paid for not in chips and points, but in old-fashioned currency, teens can grow less and less aware of the concrete (and finite) nature of disposable income.
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