Mobile Youth Marketing Trends and Clips

But in recent years, moral panics are becoming even more hysterical. If you believe certain media sources, everyone born after 1990 spends their days happy-slapping, "sexting", having sex parties and drinking their own weight in alcopops. A few isolated incidents are repeatedly portrayed as typical of an entire generation. "Young people are held up as a measure of how society is doing, but they're not asking to be that measure," says Michael Barron, director of BelongTo, an organisation that works with lesbian, gay, bisexual and transgender young people. "Technically, this should be an influential position, because people are looking at them and taking their cue from them, but it's much more negative - they're only a measure of how bad things supposedly are.